Aside from content itself, Google employs a number of ranking signals to determine how authoritative and trustworthy a site is. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for. You need at least 1 keyword seed at this stage, but it doesn’t BHS Links hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy. Often, seed keywords are the phrases you “think” you want to rank for. If your shop sells motorcycle lifts, your first seed keyword may then likely be “buy motorcycle lifts.” With this method, you can see how your SEO performance changes over time.
Step 5: Build relevant backlinks
When visitors land on your website, will they find content written by authors who are trustworthy and experienced? To show your expertise, you can, for example, include short author bios on your website, like yours truly has done. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers. Also, if you rank higher than your competitors, you can steal some of their potential customers. This section is mainly just the SEO basics for those of you who may not be as familiar with the world of SEO.
Study your app’s category and your competitors to create your own unique icon. The long description in Google Play allows up to 4000 characters. This is enough space to accommodate an informative description filled with category, theme, and feature-relevant keywords. Both WordPress and Shopify have strengths in SEO, but the best choice depends on your specific needs. WordPress, with its vast array of SEO plugins like AIOSEO, offers more flexibility and control over SEO elements. Shopify, on the other hand, provides a more user-friendly platform with essential SEO features built in, making it easier for store owners who prefer a less hands-on approach.
How the Google Maps ranking algorithm actually works
On the last note, it’s typically ideal to link internally to one of your own pages if you can, but don’t be afraid to link to other websites. Remember, you want to be the last click so users don’t have to go back to Google. When users get the answer from you (even when it’s a link) you become more of an authority. By far, the biggest mistake is trying to rank for a single keyword at a time.
- With regards to keywords, try to use your keywords at the beginning of your title tags and insert your keyword two to three times per page.
- If there’s no information about your business yet, use the Add a missing place option.
- Yes, just do an addon domain to your existing hosting account.
- If you’re planning to embed a video on a web page with little or no text, consider publishing it alongside a written transcript.
- In this guide, we’ll focus on the most important SEO strategies you can implement today to significantly improve your visibility and get better rankings on Google search results.
Keyword rankings are important because they affect your website’s organic (unpaid) visibility and traffic. I actually came up with a similar strategy to find keyword difficulty with seomoz and have been using that for a while now. I’ve always enjoyed following along with you to get your opinions on the latest search engine changes, and what a person needs to to in order to be most successful in ranking on Google. If you articles are not really targeting any keywords, then I would definitely go back and make some adjustments.