This involves optimizing the readability of the text (i.e. how easy is it for both users and search engines to understand the content?) by using short, simple sentences. Content optimization also relates to keeping your content up to date, especially if you are writing about topics that are time-sensitive. In addition to this, you also need to make sure your site loads quickly for both mobile and desktop visitors. Each new page is fully optimized using an on-page SEO checklist. You’re left with new pages with high-quality content that engage your target audience while boosting your rankings on search engine results pages. Your web page should be filled with engaging, user-friendly, valuable content.
User-focused content
Unless you’re writing about the GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide. Well, my Google Search Console guide isn’t that easy for someone to link to. And I’m not afraid to say that it qualifies as “high-quality content”. How quickly (or slowly) your site loads has a direct impact on your Google rankings. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. On-page SEO includes both technical and non-technical elements.
How To Optimize Your On-Page SEO
On-page search engine optimization (SEO) is fundamental to helping more qualified leads find your business when they search. Want to make sure your website gets a once-over from search engines? Once you go live, send Google and Bing an invitation to come scan your site by submitting your URL directly to them. In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.
- Specifically, I pointed out that you want your descriptions to be super compelling.
- Explore Backlinko’s array of in-depth marketing guides covering topics like off-page SEO, technical SEO, inbound link building, and more.
- You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.
- Or if you’re trying to rank for “best restaurants to try in Portland,” that could indicate Google wants a list, so formatting your content in bullets could help.
Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions. Make sure these are clear, descriptive, and incorporate your target keywords where relevant or applicable. Good alt text is brief and avoids details that are irrelevant to the context an image provides.
While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them.
Many people will decide to click on your page based on what they read in your meta description. Aside from title tags, you’ll also want to incorporate your keywords into your meta description. The meta description is the little blurb beneath your title tags that appears in the search results.
At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. People will access your site from mobile devices, like smartphones and tablets.
It’s currently in beta, but the new AI Content Grader in Ahrefs finds “missing” subtopics. It does this by comparing the content of the three top-ranking pages for your target keyword to your content. Google says that title tags are often the main piece of information searchers use to decide which result to click on. If yours is boring and dull, you’re probably not going to get as many clicks as you could—even if you rank. Citations, quotes, and external links back to research articles & case studies about the topic you’re discussing help add authority to your page and show you’re trying to add value. What most people don’t realise BHS Links is that where and how you place links (both internal and external) can significantly impact your rankings.