After finding the right keywords, it’s time to polish your web pages. This step makes your site more appealing to both search engines and visitors. Keywords are the same thing as search terms (also called search queries). These are the words or phrases people enter into search engines. For example, most top-ranking results for “how to write a press release” are how-to blog posts. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages.
Video SEO: How to Rank YouTube Videos on Google
For each keyword entered you’ll see a “keyword intent” label. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank. Later in this article, under the measurement section, we’ll explain how to find out which keywords you’re ranking for. You’ll rank higher for hundreds of keywords and get tons of organic traffic before you know it. Redirecting one of these to the other to consolidate backlinks may help us rank higher for this keyword.
- The first (and probably the most obvious) place to start is measuring your rankings.
- Now it’s time to update your older pages with links to your new page.
- Not just because it’s an SEO best practice, but also because it’s the first thing users see in search results and on social media.
If appropriate, use secondary keywords (or parts of them) within subheadings. You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO. Look at the high-ranking pages to determine the best content type(s). You can search the SEO Anomaly keyword yourself and review the first page.
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Be mindful that stuffing the text with the exact keywords over and over will get you penalized, so make sure to pay attention to it. Google is becoming more strict in its guidelines about what keywords are not allowed in the app’s metadata and descriptions. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have. It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors. For SEO purposes, it’s a good idea to do a technical SEO audit of your site every couple of months to check for things such as 404 errors, redirect loops, and broken links.
➡️ Redirect with Correct Links
If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup. However, we do have a related, helpful video about YouTube SEO, so we decided to embed that at the end of the post instead. Paste your domain into Ahrefs’ Site Explorer and go to the “Top Pages” report to see those with the most estimated traffic.
Plus, it adds an extra layer of professionalism to your spreadsheets. Sorting is particularly useful when dealing with larger datasets or when you need to rank based on multiple criteria. To manage duplicates, one approach is to use the RANK.EQ and RANK.AVG functions. RANK.EQ works similarly to RANK, providing the same rank for ties. RANK.AVG, on the other hand, assigns the average rank to tied values.